Whale TechNairobi
From our own audit

What we found in your trade

Of 36 solar companies we tested in Nairobi, 21 had a working website — the highest rate of any trade we audited. Fifteen did not, and eleven of those had let a domain expire. In a trade where most competitors are visible, being the one that is not is a much more expensive position.

21of the 36 solar installers we tested already have a working website. This is the most contested trade in the audit.
15do not — and in a trade where buyers compare several companies, that is an expensive place to be.
4had no website at all — a phone number and a directory listing, nothing more.

These numbers come from the Nairobi Web Audit — 566 businesses tested in August 2026, method and limitations published in full. We don’t name the businesses.

Why it matters for solar installers

Solar is researched harder than any other trade

A solar system is a large, technical, long-payback purchase. Customers compare panel brands, inverter specifications, warranties and financing across several companies before contacting anyone. That comparison happens on websites.

Buyers need numbers before they will call

System sizes, indicative costs, expected output and payback period. A company that publishes those gets shortlisted. One that says "contact us for a quote" gets skipped, because there are five others who answered the question.

Trust is the real obstacle

The market has enough poor installations and abandoned warranties that customers are actively looking for reasons to rule you out. Certifications, completed installations, warranty terms and a real address answer that in a way a phone number cannot.

What your site actually needs

Not a brochure. The specific things a customer in this trade looks for before they get in touch.

  • System sizes with indicative pricing and payback
  • Completed installations, domestic and commercial
  • Brands, warranties and what they actually cover
  • EPRA licensing and technician certification
  • Financing or payment plans if you offer them

Prices are the same as everywhere else on this site — KES 25,000, 45,000 or 75,000 to build, then a small monthly amount that keeps it online. The domain is registered in your name, not ours.

Questions

Things people ask before they hire us

If most solar companies already have sites, what is the point of another?

The point is not existing, it is being better than the ones you are compared against. Most of those 21 sites answer none of the questions a buyer actually has — no system sizes, no indicative pricing, no payback figures. Answering them is a bigger advantage than merely being present.

Should we publish prices for solar systems?

Indicative pricing by system size, yes. Buyers are trying to work out whether solar is even plausible for their budget, and the company that helps them do that gets the enquiry. Keep final quotes bespoke — they depend on the site survey anyway.

Can the site work out system size for a customer?

A simple calculator taking monthly bill or appliance load and returning an indicative system size and cost is well within scope. It qualifies enquiries before they reach you, which saves you the most time.

What does it cost?

KES 45,000 is the usual fit, giving room for system pages, an installation gallery and the technical detail this trade needs. KES 75,000 adds written content and a quote request flow. Then from KES 5,000 a month.

Want to know where your business stands?

Send us your business name. We’ll check whether you have a working site, what it looks like on a phone, and whether your domain is about to expire — free, and with no pitch attached.